Timely

UX Design
Background
Context
Every fall at the University of Michigan the Ross school of business hosts their Business + Tech innovation jam. Designed to mimic a real-world team of product managers, technical architects, business analysts, UX/UI designers, and project managers, the Business+Tech Innovation Jam is a 6-week program that takes teams of five multidisciplinary students through three phases of competition that mimic critical aspects of the product development process. I enrolled in the tech jam as a way to gain experience while meeting likeminded people.

Duration: Oct-Nov 2023
Other team members: Amanda Katiraei, Kylie Ho, Omkar Nayak
Software used: Adobe  Photoshop, Adobe Illustrator, Figma, Tome
01. Finding a problem
brainstorming our product  

The Business + Tech innovation jam is a competition with a prize of 5,000$. In order to win, teams come up with a business idea which is then turned into a prototype with a presentation for a panel of judges. In order to come up with a product, we looked for a problem to solve. An issue every person in our group or someone close to them had was the issue of managing contractors for home renovations.

The Problem: Contractor work
The shortcomings  

- The uncertainty of building and remodeling residential real estate projects

- No standardized software for synchronizing project timelines with homeowners

- The existing communication methods are ineffective in handling B2B communication and project management tasks.

Potential Solutions
What can be done

-Give homeowners control and monitoring ability in their renovating efforts

- A platform which provides updated schedules and operations timelines for employees and clients

- An app that allows subcontractors to easily exchange project information for seamless transitions.

02. Competitor Analysis
Who else is in the market

While Amanda and Omkar looked at the financial prospects of competitor companies like Monday.com, Beekeeper, Asana, and Raken, Kylie and I examined the UI of each platform and analyzed their features. Here is what we found.

After analyzing the capabilities of competitors it became clear that Timely could differentiate itself by providing a marketplace for contractors to purchase supplies.    
03. Mapping user Flows
User persona and their experience    

Once we had determined what our app would do, and what features would be available to the user, the next step was to create a user persona and a user flow. Our user persona was inspired by Amanda's aunt who redesigns closets. Let's call her Jane and say she runs a closet construction company. Here's her user flow.

The mapped out user flow for a TImely user.
04. Logo Design
Giving Timely an identity   

Using my logo design experience to give my team an advantage, I set about creating a logo for timely. In order to capture the critical aspects of Timely; Time management and task completion I created a clock with a checklist for hands.

The TImely logo. The use of negative space and balanced asymmetry was inspired by gestalt principles essential to aesthetic logo design.  
05. Designing The App
Modernizing an industry  

Contracting is traditionally a very pen-and-paper profession. Decisions are worked out over cigarettes, questions asked over imessage and measurements written on plywood. In order to help transition the contracting profession to a modern app, Kylie and I created an app with a focus on simplicity and clarity so that less tech-savvy users could easily use the app.

Login and home screens for the Timely app. 
Project Draft homescreen
Market and hiring pages
06. Final Presentation
Presenting to the judges

WIth a wireframes completed and our research complete, it was finally time to present to the judges. A month and a half of extra-curricular work boiled down into a dozen slides with 5,000$ at stake. Our group used tome for our slides.

Our final presentation.
07. Perspective and Final Thoughts
Reflection    

Participating in the Tech Jam competition wasn't about winning monetary rewards for me; it was an endeavor to garner invaluable experience and connect with like-minded individuals. Despite the unforeseen challenges that stemmed from the additional workload and the dwindling numbers within our original group, we persevered and emerged tied for fourth place. This journey, though demanding, difficult, and stressful, played a pivotal role in my growth in design, teamwork, and motivation. As I reflect on the entirety of this experience, I not only appreciate the lessons learned but also recognize the strength forged in adversity—a testament to the spirit of competition.